No shortcuts, no compromises, no mass production.
We are a home décor company.
āsmi — pronounced "us-mee" or "as me" — is our way of saying your home deserves décor as rare and remarkable as you are.
Rooted in the Sanskrit word अस्मि, meaning I am, āsmi london is a bold declaration of identity — yours, ours, and every artisan’s whose hands shape each creation. At āsmi london, this isn’t just a name — it’s a philosophy. A belief that true beauty is handmade, that meaning can’t be mass-produced and that your home should reflect stories, not trends.
This is more than décor.
This is passion, this is identity, this is āsmi london.
Best Sellers
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Dhokra Mana Vessels (Set of 4)Dhokra Mana Vessels (Set of 4)- Regular price
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£70.00 - Regular price
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£70.00
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Dhokra Peacock Candle StandDhokra Peacock Candle Stand
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£29.00 - Regular price
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£29.00
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Dhokra Tribal Lady Reading SidewaysDhokra Tribal Lady Reading Sideways
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£40.00 - Regular price
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£40.00
Shop the Look
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£29.00 - Regular price
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£29.00
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£55.00 - Regular price
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£55.00
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£12.00 - Regular price
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£12.00
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£55.00 - Regular price
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£55.00
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£12.00 - Regular price
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£12.00
Shop By Category
At āsmi london, we believe your home should feel as unique as your story. That’s why every piece is made with purpose, passion, and a commitment to create something that lasts. Browse through our thoughtfully curated categories.
New Arrivals
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Under the Green CanopyUnder the Green Canopy
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£45.00 - Regular price
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£45.00
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Lulu in BloomLulu in Bloom
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£35.00 - Regular price
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£35.00
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Gratitude Journal & Diary - WineGratitude Journal & Diary - Wine
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£29.00 - Regular price
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£29.00
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Zardozi Coasters (Set of 2)Zardozi Coasters (Set of 2)
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£35.00 - Regular price
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£35.00
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FEMALE-FOUNDED
Empowered by Identity
Founded by an Indian woman, āsmi london is built on the belief that true luxury honours heritage, empowers people, and tells a story that matter. -
PURPOSE OVER PRODUCTION
No Mass Produced Meaning
We create in small batches, sometimes just 5 or 6 pieces so what you bring home is truly rare, meaningful, and uniquely yours. -
ROOTED IN HERITAGE
Crafted by Generations
Every āsmi piece carries centuries of knowledge, passed from hand to hand and are crafted in homes and small workshops, never factories. -
REAL PEOPLE, REAL CARE
Customer Care with Heart
We’re a small team and are here to support you, warmly, personally, and thoughtfully. No bots or scripts. Just real people who genuinely care.
Crafted by nature, perfected by artisan
At āsmi london, our production processes are deeply connected to nature, where the rhythm of weather and natural conditions often play a defining role. Many of our products are handcrafted using traditional techniques that rely on sunlight for drying, specific humidity levels for dyeing, or seasonal cycles for harvesting raw materials. This alignment with nature means that each piece is a reflection of the environment and the time it was created, making it truly unique. While these processes may take longer, they ensure that every product is crafted with integrity, honouring both the craft and the planet.
"The collection at asmi london is beautiful and unique. I purchased a Madhubani painting and a few cushion covers for my living space, and they have added a certain richness and charm which is hard to find elsewhere. The owner is very knowledgeable and helped me choose the perfect pieces for my home. Will definitely be back for more."
"I recently purchased a beautiful Suzani cushion cover from asmi london, and I couldn’t be more pleased! The craftsmanship is impeccable, and it adds such a unique touch to my living room. The attention to detail and the quality of the fabric are outstanding. Plus, the delivery was quick, and the service was friendly and helpful."
"I will highly recommend ASMI LONDON for any home decor items. I have ordered cushion covers and gifting items for Christmas. Amazing products and what a great customer support. Thank you so much and best wishes."
