āsmi — pronounced "us-mee," or "as me" — is our way of saying your space deserves décor as rare as you are.
When you bring an āsmi london piece into your home, you honour every hand behind it—the farmer, the spinner, the weaver, the artisan.

This isn’t just décor—it’s passion, heritage, and stories. Each day, we work with artisans who have mastered their craft over generations. At āsmi london we believe in no shortcuts, no mass production and no throwaway trends.

We use sustainable materials, chosen with care, and techniques that honour tradition. Here at āsmi london, every stitch, every weave, every detail is obsessed over. We are grateful to be bringing to you the most thoughtful, meaningful décor that will make your home as unique and remarkable as you are.

At āsmi london, our commitment goes beyond creating beautiful décor. We carefully seek out fair trade partners who share our values of respect, transparency, and sustainability. By collaborating with artisans and communities that operate under fair trade principles, we ensure that everyone involved in crafting our pieces is treated with dignity and paid fairly for their skill and effort. This means safe working conditions, ethical wages, and opportunities for growth.