Collection: Kids' Collection

Children's spaces, and the things that fill them, deserve the same care as the rest of the home. Perhaps more.

From first words to first stories of the Gods, our books bring young readers closer to India, Indian mythology, Saints, food and the values that shape us. Many are award-winning titles. Alongside Indian stories, we're committed to supporting Indian writers and illustrators — including first-timers who believe in our mission.

Our kids' cushion and toy collection is made by women from marginalised communities, working within a fully women-run foundation. Trained in the craft, employed with dignity, paid fairly.

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31 products

31 products

FAQs

What does āsmi london's Kids' Collection include?

āsmi london's Kids' Collection features two categories of handcrafted pieces designed for children: soft animal toys with personality-led names and characters, and kids' cushion covers featuring hand-crafted animal designs. The animal toys include Silly Billy the Rooster (£35), Ellie the Elephant (£39), Coo Coo the Pigeon (£30), and Moo Moo the Cow (£39). The cushion covers include Ziggy (tiger), Milo (cat), Biscuit (dog), Frida, Pepper, Skipper, and Starry Nights priced from £35 to £48. Every piece is handcrafted, making this one of the most distinctive children's collections available online in the UK.

Are āsmi london's soft animal toys safe for toddlers and young children?

Yes. āsmi london's soft animal toys are handcrafted from natural, child-friendly materials by skilled artisans. They are designed to be tactile, soft, and engaging for young children from toddlers upwards. As with any handcrafted object, they should be supervised with very young children and kept away from infants who mouth objects. For parents across the UK looking for soft animal toys that are made with care, natural materials, and genuine craft rather than plastic factory-made alternatives these offer a meaningful, quality choice.

What animals are featured in āsmi london's kids' soft toy collection?

The soft toy collection features four lovingly named animal characters: Coo Coo the Pigeon (£30), Silly Billy the Rooster (£35), Ellie the Elephant (£39), and Moo Moo the Cow (£39). Each animal has a distinct character and personality built into its design these are not generic plush toys, but carefully crafted characters that children form attachments to. For UK parents seeking cool, unique animal soft toys beyond the standard high street range, these are a refreshing and meaningful alternative.

What animal characters are featured on the kids' cushion covers?

The kids' cushion covers feature seven distinctive character designs: Ziggy (tiger, £35), Milo (moody cat, £35), Biscuit (dog, £35), Frida (£35), Pepper (patchwork bird, £35), Skipper (sailor theme, £35), and Starry Nights (£48). Each cover is hand-crafted with a character-led design that children connect with making them far more engaging than generic printed cushion covers from high street homeware shops. Perfect for decorating a child's bedroom or playroom in a UK home.

Are āsmi london's kids' products ethically and sustainably made?

Yes. Every piece in the Kids' Collection is handcrafted by artisans using natural, carefully chosen materials consistent with āsmi london's commitment to ethical production, small-batch making, and support for artisan communities. For UK parents who are conscious about the provenance of what they buy for their children who want toys and room accessories that are made responsibly, not mass-produced in unsustainable factories āsmi london's kids' range is a clear and purposeful choice.

What age range are āsmi london's kids' products suitable for?

āsmi london's soft animal toys are best suited to children aged 3 and above old enough to appreciate the character and handle the pieces with some care. The kids' cushion covers are suitable from birth onwards as decorative room accessories, and from toddler age as tactile soft furnishings children can interact with. The collection spans nursery décor through to primary school age making it a versatile range for UK parents buying for children at different stages.

Do āsmi london kids' products make good gifts for children in the UK?

They make exceptional children's gifts. The named animal characters Ellie the Elephant, Moo Moo the Cow, Silly Billy the Rooster, Coo Coo the Pigeon are immediately loveable and distinctive, making them far more memorable than standard toy shop purchases. The cushion covers with character names like Milo and Biscuit make brilliant personalised-feel room gifts for children. For UK gift-givers looking for unique, high-quality, ethically made children's presents for birthdays, baby showers, or Christmas, this collection stands in a category of its own.

How do I care for āsmi london's soft animal toys?

āsmi london's soft animal toys are handcrafted and should be spot-cleaned with a damp cloth and mild soap rather than machine washed, to preserve the material integrity and hand-crafted detailing. Keep away from prolonged exposure to direct sunlight, which can fade natural dyes. These are made to last unlike fast-fashion toys that fall apart within months and with proper care will remain a child's cherished companion for years.

Can the kids' cushion covers be washed?

Yes, the kids' cushion covers can be gently machine washed on a cold, delicate cycle with mild detergent to maintain the hand-crafted fabric and colour quality. Do not bleach or tumble dry on high heat. These covers are designed to withstand the everyday life of a child's bedroom the material is durable cotton, built to be lived with and loved over time, not just displayed.

How does āsmi london's kids' collection compare to high street toy and homeware ranges?

The difference is fundamental. High street toys and children's homeware are almost universally mass-produced from synthetic materials with no craft story. āsmi london's kids' collection is handcrafted by artisans each piece made individually, with natural materials, carrying the slight variation that is the signature of human hands. The animal characters have names, personalities, and backstories. The cushion covers are designed with the same care and artistry as the adult collection. For UK parents who want their children's world to be filled with objects that are beautiful, meaningful, and responsibly made, this collection is the alternative high street ranges simply cannot offer.