Stories

Do you know the story behind the koodai? Chances are, if you grew up in a South Indian household, you've held one without ever thinking twice about it — and...

Do you know about the Gadia Lohar community? Most people outside Rajasthan don't and that's exactly why we wanted to write about them. At āsmi london, we are drawn to...

The question comes up often: how do you bring Indian craft into a British home without it feeling like a theme? Without the room tipping into something costume-like — too...

Every piece at āsmi london begins with a person, a skill, and a tradition that in many cases stretches back centuries. There are no factories behind any of these objects....

The best gifts are the ones that stay. Not just on a shelf, but conversation starters — pieces that make a guest stop and ask where it came from. Handcrafted...

Most people who own a piece of Dhokra don't know what it's called when they first buy it. They're drawn to it before they can name it - the weight...

As the days get longer and sunshine pours into every room, it feels like the perfect time to shake things up at home. We’re not talking about full-scale renovations or...

Let’s be honest—sometimes it’s the little things that make the biggest difference at home. And when it comes to easy, impactful updates, cushion covers are a game-changer. Whether you’re craving...

It’s official—2025 is the year of comfort with character. And when it comes to home styling, cushions are stepping up in a big way. These once-overlooked accessories are now scene-stealers,...

We often hear about skincare routines and haircare products, but did you know your choice of bed sheets can significantly impact the health of your skin and hair? The surface...

When it comes to achieving a luxurious and restful sleep, choosing the right bedding material is more than just a matter of taste. Cotton and silk are two of the...

When it comes to creating the perfect sleep environment, the fabric you sleep on matters just as much as your mattress or pillow. Among the many choices available, percale cotton...